Undertaking an entrepreneurial journey can be daunting when seeing the contrast between very few success stories and a high level of failure. Having dreamt like many others of creating my own startup, I however never saw myself risking everything to jump into this field.

 

I however did not give up on this endeavor, and started digging the topic through different entrepreneurship classes taken in France, Canada, and the United-States. I also used some of my 2.5 years of professional experience to assist entrepreneurs and get closer to their day to day challenges, whether raising funds, refining their product, or getting to their first customers.  All of those experiences have allowed me to accumulate knowledge, that I now aim at sharing with people with the same interest, and maybe the same fears.

 

Through those experiences, my biggest conclusion has been that corporate processes and tools have led for many years to startups failures. Until recently, entrepreneurs used a sequential approach where

• an idea for a company was found

• money was raised to make this idea a reality

• the product was brought to market leading to success, or most of the time failure... and for good reasons

At no moment does this approach test the market or the relevance of an idea, which led to many failures, including the billion dollar one, Webvan in 1999. 

 

 

 

 

 

 

However, this astonishing story has paved the way for new research that has shaped what could be seen as modern entrepreneurship: iteration. With the right mindset, the right set of tools and a strong belief that money is an issue but not THE issue, tentative entrepreneurs should see their success through the following definition:

-> A startup is a set of hypothesis to be tested and refined through iteration and small real life experiments. It is not a concept that will succeed because founders or research believe it will.

 

Not only does this approach allows for more agility, it also achieves more with less thanks to the creation of the right service for the right audience through real-life confrontation to the market. It prototypes the business model thought by the founder(s), and allows them to refine the idea(s) and systems to create a profitable business at a lower cost.

 

Through the pages of this website, you will find a combination articles and research. My goal is to share the belief that entrepreneurship is the solution to the major disruptions our world is facing. Within the next 20 years, we will experience incredible changes through:

 

• Technology

  • The Internet

  • Electronics

  • Artificial intelligence…

 

• Globalization

  • Rise of new major economic players

  • New market opportunities

  • Means of transportation for information and people

 

• Demographics

  • Millennials overtaking baby boomers as the largest living population in 2015 for the next 35 years

 

With those facts in mind, opportunities for entrepreneurship are endless. Yet, whether designing a revolutionary product or creating a small profitable business, entrepreneurs should go beyond the predictable and follow their own dreams to create the world they want.

 

It is with this belief that I invite you to wander through the few sections presented on the canvas, hoping you will find some useful information. If you would like to further discuss the topic, please feel free to contact me via LinkedIn.

 

“The best way to predict the future is to invent it”

Alan Kay 1989

 

Apple's 1987 inspirational campaign, Think Different.